Awesome Aminos/ - 1stAveDesign

Awesome Aminos

Branding

Awesome Aminos is a California-based brand, that produces pharmaceutical and nutritional products for children, composed of essential amino acids that provide them with a healthier and more conscious lifestyle. The starting point for the graphic and conceptual development of this project was the way these types of products are consumed: in capsules or pills and small daily doses.

From there, La Libertad developed a visual and conceptual narrative, which aimed to represent the idea of gradually increasing children's well-being rather than offering magical solutions. They developed the overall branding for the brand, which included conceptual work, the creation of a manifesto, defining the brand's personality, crafting a set of headlines, creating its visual identity, its graphic universe and packaging.