Lyft
CheckLyft Campaign
With millions of riders stuck on rideshare autopilot, it can be hard to get smartphone users to break their daily habits and consider a second option. As part of our collaboration with Lyft on its “Check Lyft” campaign, we had the privilege of designing and animating this massive wake-up call campaign. We were entrusted with creating the dynamic out-of-home billboards and digital assets that rolled out across New York City and San Francisco.
Instead of relying on complex data, we created something immediate and familiar: a billboard-sized push notification. Not telling people what to do, but reminding them that the choice is still theirs.
Credits
1stAveDesign
ECD: Gianluca Fallone
EP: Santiago Moncalvo, Paula Moura
Design & Direction: Asís (Francisco Andriani & Clara Fernández)
Design: Joao Lavieri, Gonzalo de Bonis, Quique Carballo
Motion: Murilo Almeida, Andrea Staiano
Producer: Rachel Barreto
Special Guest
ECD: Aaron Duffy
Creative Director: Janice Shang
Accounts: Emily Walsh, Mary Castellanos
Agency Producer: Izabela Frank
1stAveMachine Producers: Christos Mountzouros, Madison Brigode
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