1stAveBa/ - 1stAveDesign

1stAveBa

Branding & Campaign

1stAveMachine is an Award-Winning International Production Company. With offices in NY, London, LA and now Buenos Aires; 1stAve gathers the best talent around the world to produce creative content for all mediums.

At Hueso we believe in people; the owners of the company, the staff, the directors and their followers. In the end people is all that matters, as without them, there wouldn't be company.

For 1stAve's Buenos Aires office we wanted to shift the way we think and develop brands. We wanted to build a brand for them, the directors, the young talents and all the ones that make it happen. So we asked ourselves a question. What if 1stAveMachine Buenos Aires was the game you played when you were a kid? or the lyrics to your favourite animé? how about the bumper sticker in your dads car? The Bubba to your Forrest or the scar in your knee that won't fade away. Yes, it can be silly and sometimes even stupid, but fearless and always hungry for adventures. For us, 1stAveBa is a House of People that live and crave for motion.

The Brand is not composed of a Single Emblem, but Many. It's not the logo in a t-shirt or the sign in your window. It's an experience, it's an attitude.