Brand Design Refresh
With more than 2 billion users in over 180 countries, WhatsApp is one of the largest and most popular messaging apps in the world.
As part of our collaboration with WhatsApp for their Global Privacy Campaign, we had the privilege of working with and expanding their new design system. We were fortunate to be entrusted with the creation of the Brand Design Refresh reel - a launch film that unveiled WhatsApp's new identity to the world.
The main challenge was for the film to strike a balance between feeling and information. So everything came down to language. How do we communicate a design decision to an audience that may not be familiar with or interested in design? Should we display a color palette with numeric values, or should we use a rainbow-colored voice message instead?
Credits
Client
Global Creative Director: Veit Moeller
Global Marketing Lead: Renata De Carvalho Costa
Global Design Lead: Aleksey Leybin
Design Program Manager: Maya Shetty
Producer: Teresa Lai
Production
Company
Production Company: 1stAveMachine
Executive Producers: Sabrina Elizondo, Lucio Fiorentini
Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Design & Illustration
Graphic Design: Gianluca Fallone
Illustration: Gianluca Fallone, Nahuel Rollan, Victoria Kociman,
Adolfo Correa, Alexis Varga, Gonzalo de Bonis
Animation
Murilo
Gianluca Fallone
Nicolas Ferreira
Javier Bianchi
Lio Skliar
Bonkers
Music & Sound Design
Bamba
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