Fifth/ - 1stAveDesign

Fifth

Design & Develop

As a Design and Software Development Company, Fifth focuses on communication. A link between two parts. The sender and the receiver, the client and their audience. In the middle there's language. It can visual, spoken or in code. Without language, there's no communication.

Our goal was to strip down all its legacy down to the essential. As designers we look for simplicity and efficiency. Every decision, down to the last pixel, needs to have a purpose. The new brand is a representation of Fifth's origin and beliefs. Four friends crossed paths to give birth to a larger chain of connections, and this crossing a new element was born. Fifth's graphic system is based on language, thus iconic signage was key for the brands storytelling. The set focuses on simplicity, effectiveness and friendliness; all core values of the Brand.