Lodetto
Branding
Lodetto is a coffee shop based in El Raval, Barcelona. Their owners, Agus and Nacho, were friends of Hueso long before they opened shop. At Hueso we are deeply connected with their roots, from music to art and from coffee to cycling. It was only natural to bond and find common ground to work together on their project.
Our goal was for the brand to be embedded with their personalities. We wanted to capture the voice and feeling of Hardcore and Punk Rock fanzines from the 80s and 90s. After a few short rounds we landed on this high intensity but sometimes elegant Brand. A sustained battle between expression and simplicity.
Credits
Client
Owners: Agustin Lodetti / Nacho Lodetti
Studio
Production Company: Hueso
Director: Gianluca Fallone
Executive Producer: Santiago Moncalvo
Illustration: Nahuel Rollan
Graphic Design: Gianluca Fallone
Photography: Joaco Barcelonna / Alvaro Picca
More from Hueso
1stAveBa
Gdor. Valentín Vergara 1119
Vicente López, Buenos Aires
Mail
1stAveNY
20 Jay Street, Ste 902
Brooklyn, NY 11201
Mail
1stAveLON
Tea Building, 56 Shoreditch High St
London, E1 6JJ, UK
Mail
1stAveLa
24955 Pacific Coast Highway, Suite C202
Malibu, CA 90265
Mail
Follow Us!
All material included in this website belongs to:
1stAveMachine© & 1stAveDesign©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts.
1stAveMachine©2025 Copyright.
