Mercado Libre
Cybersecurity Campaign
At Mercado Libre’s scale, cybersecurity is a shared human responsibility. Built on the core insight that "anyone can be tricked, and if one of us gets tricked, we all do" we crafted an internal awareness campaign designed to turn complex security protocols into an intuitive, proactive mindset across every level of the organization.
Anchored in the brand’s iconic yellow and blue palette, the piece stages relatable everyday touchpoints, from logistics delivery to corporate desks. Using bold typography, modular UI overlays, and domino-effect transitions, the animation translates abstract digital threats into an energetic, engaging visual toolkit.
Credits
Production
Company
Executive Producer: Santiago Moncalvo & Ale Sparano
Director: Sebi Goldberg & Novenero
Producer: Raquel Barreto
Art Director: Giulio Mencaroni
Animators: Andrea Staiano, Lio Skliar
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