Wells Fargo

The Bank of Tomorrow

We directed a clean, graphic piece for American bank Wells Fargo. The core creative challenge centered on reimagining the brand’s iconic red square as a foundational building block, using it to construct every visual metaphor, transition, and environment throughout the film.

To bring depth and dynamism to the brand's graphic identity, we shifted from flat 2D elements into rich 3D volumes, introducing gradients to their visual language for the very first time. Exploring isometric perspectives allowed the modular blocks to seamlessly assemble into complex narrative structures, such as architectural and housing scenes, balancing rigorous geometric precision with an inviting, tactile quality.

With on-screen copy and supers taking center stage, the visual direction focused on atmospheric backgrounds and nuanced lighting, creating a minimalist yet expansive motion language that turns a single legacy asset into an engaging brand story.

Credits

Agency

Agency: BBDO New York
Producer: Robin Eliasson
Creative: Chris Curry, Anish Easwar, Jerry Dugan, Nicole Dombay

1stAveMachine

Executive Producer: Kate Hitchings
Executive Producer: Santi Moncalvo & Paula Moura

1stAveDesign

Director: Novenero
Producer: Santi Moncalvo
Producer: Sebi Goldberg & Vane Paredes

Art Director: Giulio Mencaroni
2D & 3D Animation / Lead Artist: Andrea Staiano

Storyboard Artist: Nahuel Rollan
2D Animator: Murillo Almeida
3D Generalist: David Pocull
3D Designer: Juan Coria
3D Animation: Gaston Duranovich, Javi Bianchi, Rodrigo Rodrigues & Hernan Lindenbaum

More from Novenero

1stAveBa

Gdor. Valentín Vergara 1119
Vicente López, Buenos Aires
Mail

1stAveNY

20 Jay Street, Ste 902
Brooklyn, NY 11201
Mail

1stAveLON

Tea Building, 56 Shoreditch High St
London, E1 6JJ, UK
Mail

1stAveLa

24955 Pacific Coast Highway, Suite C202
Malibu, CA 90265
Mail

Follow Us!

Instagram
Mail

All material included in this website belongs to: 
1stAveMachine© & 1stAveDesign©. It can not be copied, used or modified unless it is stated in a specific contract between the two parts.
1stAveMachine©2025 Copyright.